Growing faster than Google and Microsoft 2, AWS is investing heavily in generative AI, governance, data security and serverless computing. Its expanding suite of modern services equips partners and their customers for the future.
From the fastest-growing start-ups to the largest enterprises and government agencies, millions of customers use AWS’ pay-as-you-go approach for over 200 cloud services.
Today, the AWS Partner Network (APN) has an established community of 100,000+ partners across 150 countries, helping businesses reinvent and thrive through disruption.3
“A lot of this growth can be traced back to our first leadership principle, Customer Obsession. We continue to seek and listen to partner feedback, use that feedback to innovate and to experiment, and to get it to market as quickly as possible.”
– Jeff Barr, AWS Vice President and Chief Evangelist.
NEXTGEN supports AWS Partners with the people, platforms and value-added channel services they need to start, build, market, sell, grow and scale.
Find out more about our tailored programs for software and service partners:
Get your software products validated and promoted through the AWS Service Ready Program. This program technically validates AWS Partners’ software products for their architecture and AWS best practices and recognises market adoption and customer successes.
A free, self-service assessment that helps you identify and address risks in your software or solutions, aligning with AWS’s Well-Architected best practices. Upon approval, you’ll earn a ‘Qualified Software’ badge and be listed in the AWS Partner Solutions Finder, making it easier for customers to find and contact you.
This program validates and promotes AWS Partners’ technical expertise and specialisation, making it easier for customers to find the right partners to grow their business. It recognises partners who demonstrate expertise in software or services across various industries, leading to increased funding and new business opportunities. The program also includes AWS Marketplace listing and co-sell opportunities with AWS field-sellers.
review their partners’ certification at least twice a year.3
of cloud customers rank specialisations in their top three selection criteria.
This program supports small-scale projects for new or existing AWS customers considering cloud adoption. It’s designed for customers at the early stages of their cloud journey and is available to Distribution Sellers at the Validated stage or higher. It provides up to 110% of the project’s Annual Recurring Revenue (max $25,000).
The AWS TBSB program supports small and minority-owned public sector organisations, offering tailored business, technical and marketing support. Gain access to global expertise, cloud-based solutions and valuable resources, plus connect with AWS teams to drive innovation and deliver cutting-edge solutions on AWS.
Accelerate your solution’s integration with AWS services or launch a product on AWS with funding support. The APN Innovation Sandbox provides AWS Promotional Credits, covering up to three months of AWS usage costs, with a maximum of USD 100,000 per calendar year, subject to global budget availability.
Streamline your migration to AWS with our comprehensive program, designed to reduce costs for customers working with eligible AWS Services Path Partners. Choose from MAP for large migrations or MAP Lite for smaller projects based on Annual Recurring Revenue (ARR). Distributors can access MAP by applying through the Migration Competency Program.
Demonstrate your AWS expertise and customer success through this AWS Specialisation Program, which validates partners’ technical capabilities across various industries, use cases and workloads. Achieving this high standard makes it easier for customers to find the right partners to grow their business. NEXTGEN can guide you through the various competency tracks and workloads, including Microsoft, Oracle SaaS and SAP, to fast-track your progress.
The CEI program supports AWS Partners, including Global Systems Integrators, System Integrators, Solution Providers, Distributors and Distribution Sellers, to engage with new customers in the early stages of AWS adoption. The program recognises and rewards partners for helping these customers grow, invest and innovate in the AWS ecosystem, fostering their success and growth within the AWS Partner Network (APN).
AWS and the government’s Digital Transformation Agency (DTA) have an agreement to provide Australian government agencies, public universities and government-controlled corporations with easy access to AWS Cloud services, offering cost savings, aggregated procurement and streamlined contracting.
The AWS PSP Program validates partners with expertise in cloud-based solutions for government, space, education and nonprofits, helping them grow their public sector business. NEXTGEN supports partners in earning the AWS Partner Badge with Public Sector designation, listing in the AWS Partner Solutions Finder, and accessing funding and new customer opportunities.
The AWS Marketplace is a curated digital catalogue that simplifies the process of finding, testing, purchasing and deploying third-party software. ISVs and Channel Partners can leverage the marketplace to build a scalable business, grow reach, accelerate deals and extend value to AWS customers. NEXTGEN supports partners in developing the necessary competencies to get their expertise recognised, enabling them to list, optimise and promote their offerings on the AWS Marketplace.
As noted by Forrester Consulting:4
“…channel partners who build and scale an AWS Marketplace practice can realise 234% ROI, 50% faster deal closure, 4-5X richer deal sizes and more benefits compared to traditional channels.”
Designed for advanced AWS partners, the ACE program unlocks co-sell opportunities to boost revenue and expand your business. It provides a secure collaboration platform to manage joint opportunities and leads, fostering deeper engagement with AWS and successful customer engagements. NEXTGEN supports partners in maximising ACE program benefits, including qualification, financial incentives, revenue growth and enriched customer relationships.
Under the guidance of your dedicated Partner Development Manager (PDM), we’ll help your business navigate and simplify the end-to-end AWS journey so you can unearth more value sooner. Let’s go!
An APN Service Partner is a professional services firm that assists customers in designing, building, migrating and managing their AWS workloads and applications. Ranging from system integrators and consulting agencies to managed service providers and resellers, they help businesses of all types transition to the cloud and often integrate software solutions as part of their services.
This structured program enhances a partner’s capabilities and grows their business. By advancing through the tiers – Select, Advanced and Premier – they gain access to increasingly comprehensive training, resources, support, benefits and funding at each level, enabling them to develop, promote and sell services with APN’s support.
An APN Software Partner provides software or connectivity services that are hosted on or integrated with the AWS Cloud. Their solutions are often used as components of larger AWS customer solutions and can be distributed globally through channels, including AWS Marketplace, bundled solutions or direct sales. Software partners include software developers, SaaS providers, network carriers, ISVs and original equipment manufacturers.
This structured program supports partners in developing, promoting and selling their solutions and growing revenue by providing access to resources, including training, tools and support. Additionally, as they advance through the AWS tiers, they unlock further benefits, programs and funding opportunities.
The AWS Service Partner Tiers recognise organisations with proven technical expertise and customer experience, offering increasing benefits and resources as partners grow with AWS. The three tiers are:
Partners with trained and certified individuals and customer experience can access key programs, including:
Partners with a strong team of trained and certified technical individuals and proven customer experience can access key programs, including:
The most experienced partners, recognised as leaders in their market, with deep technical expertise and multiple partner program validations, can access key programs, including:
This program showcases AWS Partners who have demonstrated exceptional technical expertise and a proven track record of customer outcomes. As an AWS Specialisation Program, it verifies a partner’s ability to build software or deliver services across various industries, use cases and workloads. Achieving this high standard makes it simpler for customers to identify and engage with trusted partners to grow their business.
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